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Can Your Business Change its Course like an Aircraft Carrier?

Sinking Ship

Sinking Ship“No matter how far you have gone on a wrong road, turn back.” Turkish proverb

Let me tell you a story that a friend of mine, a retired Navy Commander, told me. One night over a couple of libations, I asked him what he did in the Navy, and while he was listing his different jobs, he mentioned that he had piloted an aircraft carrier, the largest sea-going vessel in the world.

Do you wonder just how large it is? A Nimitz-class aircraft carrier is 1,000 feet long (approximately 3 times the length of a football field), and as wide as a football field, 100 yards wide. Each one weighs 100,000 tons, which sounds large, until you do the math and realize that it’s tremendously heavy at 200 million pounds of metal floating on the ocean.

The more we talked, the more I asked questions. Seriously, this friend of mine had navigated an aircraft carrier! Finally, this question came to my mind: Just how long does it take to turn an aircraft carrier completely around to head in the opposite direction? Not just a small turn, but a complete 180-degree turn in the opposite direction? Here’s what he told me:

When he was “driving” it, he could make a 1 degree change in the direction of the ship every couple of seconds. That meant that in roughly 3-5 miles, depending on the speed of the ship, the current of the ocean, and the wind, he could completely turn the vessel around in just 3-5 minutes.

Think about that: A 200 million pound ship that can go from one direction, to the total opposite direction, in 3-5 minutes.

So my question is:

Why does it take entrepreneurs so long to change the direction of their business,
when they know they’re going the wrong way?

Seriously, I meet business owners all the time who confide in me and admit that the revenue they’re bringing in from their business is inadequate. They admit to me that their business has changed into something that is unrecognizable from what they dreamed of creating. And finally, they tell me how their business no longer gives them the joy and the thrill of owning it. It’s a burden, or worse, it’s turned into a really bad job.

Shoot, if you wanted a job, you could have stayed in the one you had before you started your business.

Listen to me: You CAN change the course of your business for the better, and you can do it in a short amount of time. Yes, it will take time to get it to where you want it to be, but it all starts with a simple decision: Admitting that you don’t like what’s happening and deciding that you will no longer steer your business in that direction.

Trust me on this: You ARE more nimble than a 200 million pound aircraft carrier. You have a brain to move your business forward, and it only has propellers. But if it can change its course in 5 minutes, don’t you think you should be able to change your course in even less time? I think so.

I’m going to leave you with this quote from Jim Rohn:

You cannot change your destination overnight, but you can change your direction overnight.”

Don’t wait another day to do it!

33 Days from Today

Just 33 days from today, you could be sitting in my Destination Business BootCamp learning an entirely new way to bring more customers in your door. It took me almost 30 years to learn this 14-step strategy, but it’s all available to you when you make the trek to Longmont, Colorado to be part of one of my classes.

If you’d like to read about what you’ll learn at my Destination BootCamp, just click here.

You are also welcome to call me at any time, if you’d like to learn if my class can help your business. Just call our office line below.

As I said above: Don’t wait another day to do it!

Thanks, Everyone!

Jon

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of nearly 30 years interviewing over 10,000 business owners in over 500 communities. When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University.
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