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Don’t Let Customer Negotiators Erode Your Profit Margin

It’s become a new fad in this economy for consumers to try to beat up any retailer and negotiate for price discounts, even when the merchandise is fairly priced.  Part of this trend comes from discount-gurus and price negotiators who “teach” how to ask for better deals.

I’m all for getting the best price in a product, but most independent business owners are operating on single or low double digit profit margins anyway.  Giving up extra profit margin to a negotiating customer might fill the cash register temporarily, but it’s the fastest way to run your business into the dirt.

If you are a business owner, it’s important to know the techniques of a bargain buyer.  Please take some time today to read the tips from this negotiating guru, as seen in the Washington Post.  Click here to read the article now.

What are your best answers to consumers who are asking for discounts, when you have already priced the product competitively?   Share them with us!

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of nearly 30 years interviewing over 10,000 business owners in over 500 communities. When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University.
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1 comment
  • John Shoemaker

    One thing that we have tried to do is if someone tries to negotiate a lower price, we tell them that all of our prices are firm, but if they sign up for our newsletter, we provide a small discount and they will get exclusive information on sales and promotions on our newsletter.

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