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Farmers Tweeting From Tractors, Telling Their Stories, Building Positive Press

Here’s a great story I wanted to share with you, straight from the Omaha World Herald: farmers are now taking to the social networking airways to tell their stories and to combat negative publicity that occasionally pops up in their industry.  This story is a great example of how the new social networking tools can be used by ANY business, and can be a powerful force in telling your story to the world.

If farmers can tweet from their tractors, you’d think it would be even easier for a business owner to tweet from their desk, or a retailer from their front register, wouldn’t you?

To read the full version of the story, click here.

By the way, I am now also tweeting at  My promise to those of you who connect:  I will not be tweeting about what I am eating, nor will I be tweeting purposeless drivel, like many other tweeters.

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of nearly 30 years interviewing over 10,000 business owners in over 500 communities. When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University.
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