Setting Yourself Apart is the Key to Becoming a Destination image If few people know about your Destination, are you still one?

One of the best parts of my job is when I get to interview an author or a business expert about their area of expertise.  I am always on the lookout for books, speakers, authors, and experts who have skills that complement my Destination Business process.

If I hear someone speak, or if I read someone’s book and their area of expertise can help business owners, I ask permission to interview them and record our conversation.  Some of those interviews end up in our Destination University Student Center.

For over five years, one author who I’ve wanted to interview has been Henriette Anne Klauser.  You might not know of Henriette, but she is the author of multiple books, including Writing on Both Sides of the Brain, Put Your Heart on Paper, and (my favorite) Write It Down, Make It HappenKnowing What You Want and Getting It.

I especially appreciate Henriette’s books because when I was stuck in a career that felt like a dead end, her books helped me through a process of writing down my goals, visualizing what kind of job I really wanted to create, and soon afterwards, her advice was the catalyst for me to leave Hallmark Cards and start my own consulting firm.

Think about this:  Without Henriette’s books to help focus my discontent and spur me into action, I might still be a disgruntled employee (like some of my friends still are), complaining about how I’m being treated unfairly and feeling unhappy each day I go to work.

Without the advice from her books, I doubt seriously if I’d be speaking and consulting with business owners today, which means there would be no Schallert Group corporation, no Destination BootCamp, and no Destination University training program.  It also means I wouldn’t have spoken in over 500 communities and to hundreds of associations, and all those tens of thousands of business owners wouldn’t have been there either, learning about becoming a Destination.  Take that one step further, and there’d be a lot of business owners who never would have gone back to their businesses and changed them, which means a whole lot of communities wouldn’t have been changed either as these business owners reinvented and transformed their businesses into Destinations.

If I sound a little excited, I am. Next week, I’m interviewing Henriette Klauser for the first time, and soon her words and advice will be shared with my clients.

In the meantime, while you wait for me to complete the interview, you can still obtain her books at your local bookstore and start learning on your own how writing can help you clarify your goals, imagine a bigger picture than your current business model, and help you find solutions to some of your biggest problems.

Her book Write It Down, Make It Happen is pictured here.  Get her books now and start using them to help you focus on achieving some higher goals for your business.

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of nearly 30 years interviewing over 10,000 business owners in over 500 communities. When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University.
Related Posts
  • All
  • By Author
  • By Category

Leave a Reply