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New Destination BootCamp Date for 2016, Plus Unedited Testimonials from BootCamp Attendees

This is a short post to let you know that we have added another Destination BootCamp to our 2016 schedule.  We now are taking applications for our newly-posted October 11-13 date. We have added this additional date because the two remaining Destination BootCamps for 2016 of September 13-15 and October 26-28 have both filled up…

October late 2015
Opportunity for 18 Grand County Business Owners to Participate in Community Reinvention Destination Business Program

Grand County Economic Development will pay for 18 Grand County business owners to participate in Jon Schallert’s Community Reinvention Program which begins with a 2½-day Destination BootCamp in Longmont on October 25-27. The organization is accepting applications for the grants until September 15. Last year, 18 county business owners took advantage of a similar opportunity…

Creating Consumer Insistence
Creating Consumer Preference: The First Step in Becoming a Destination

For those of you who just had a 3-day, July 4th weekend, you might have experienced what I did this past weekend, an overwhelming number of choices on where to spend my 3 days off. All of these were on my “Possible Go-To” list:  There were several 4th of July parades in our area.  There were firework…

Thrive not Survive
Everyone Wants You to Grow, but Who Really Wants You to Thrive?

To all independent business owners! Here’s something to think about: I once received a call from the sales vice-president of a well-known national franchise who wanted me to speak at their annual convention.  He’d heard about me from one of his independent franchisees, and he knew that I helped businesses grow their sales, customer traffic, and…

Your Money is Going Up in Smoke
Quit Killing Your Business: Preserve Your Profit Margin

I’m not very good sitting in an audience. Sitting’s not my thing. But I’m especially bad at sitting still when there’s a business consultant on stage telling independent business owners that their best shot at bringing customers in their doors is to discount their products and services. You see, I was speaking at a conference,…

Prairie Dog Town
The Dangers of Using 5-Legged Cow Marketing

While you’re contemplating the title of this post, let me tell you a quick story. When I was 22 years old, I drove from Colorado to Connecticut to start my first job following college. If you’ve ever drove east out of Colorado, you know that most people end up taking Interstate 70, which stretches for…

Is_Your_Business_Living_Up_to_its_Potential
What’s Your Business Potential?

If you recently watched the Super Bowl, you heard a word used repeatedly during the game, and during the pre and post-game interviews. That word was Potential. The dictionary defines Potential as: “latent qualities or abilities that may be developed which lead to future success…” That sounds very positive, but in the world of sports,…