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Reinvent Your Mom and Pop Business in 2012

Ever wonder what “reinventing” your business actually looks like?  How does one go about this process?

Have you ever thought about significantly changing the business you’ve created?

If your business makes you feel like you’re the only one doing the work, maybe it’s time to stop being a one-person band and reinvent your business.

Indiana writer Gene Stowe has detailed the process of business reinvention in this article.  I think he did a great job explaining how reinvention works, and how I learned the process of turning a business into a Destination.  He also covers why becoming a Destination is the best choice for most small businesses.

To read the article, click here.

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of nearly 30 years interviewing over 10,000 business owners in over 500 communities. When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University.
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1 comment
  • Alice Cunningham

    Hi Jon:
    Great article by Gene. One think that I’m emphasizing this year (Big Epiphany!) is the idea”you gotta see it”. SEE before you buy..which is a way to deflect people form buying online. SEE what you’re getting! In our case, HEAR what you’re getting because we have the only quiet hot tubs. “This is one product you must see & hear before you buy.” I’m sure all of the small business owners in your network have more than one thing that MUST BE seen and/or heard or tasted or smelled or touched. It’s the year of the senses for us!

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