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The 4 Biggest Lies Customers Tell You

Lies to Look Out forMost of you who own a business know this, but customers lie.  They lie a lot.  Most don’t do it in a spiteful way, but from the time they’re walking in your business, they’re not telling you the truth.

Does this shock you?  You must be new to the world of independent business ownership.

Let’s start with the first lie they spout when they walk in: “Oh, I’m just looking.”

But they’re really not. Most people are too busy to walk into a business and stroll around just looking.

Here’s what they’re really saying but not telling you:  The outside of your business looked interesting and something caught their attention. They had something in their head that they needed and they thought you might be the place.  They had a problem and they thought you were the solution.  Now they’re inside and your place isn’t living up to what they expected.

Now their interest?  Not so much.

Now that they’re inside, you’re about to hear the next lie.  Here it is:

“You have a cute place.”

Now, there are variations of this lie.  For instance, you might hear: “What a nice place”, “Your place is so different”, and “Wow, look at this place”.  Regardless of how it’s uttered, this is the lie to make pleasant conversation as they’re looking for that thing they need that they’re beginning to realize you don’t have.  They’re buying time, conveying friendliness, and scanning your business, deciding if your place is really worth the time to stay in and explore.

Finally, when they go up and down one aisle (I call it the “Just-looking-loop”), they start for the exit.  And right here, they’ll often spout these two Big Ones:

“I just love your place”.

My Mom used to say to me:  “Your nose is growing.”  Try saying that to them.

This is a bold-faced whopper.  For those of you who are naïve, who think they’re sincere, here’s how to know if they’re telling the truth:  If they say this, and it isn’t followed by giving you money and buying something, it’s a lie.

And the final one I love:  “I’m going to look around, and I’ll be back.”

Now they’re laying it on thick.

This one has different meanings.  Bottom line: They’re out of here. You’ll never see them again. This is their exit lie. This lie can mean that they misjudged your business, thought you had something that you either don’t have or they weren’t able to find, and now, they’re trying to be nice by giving you that exit compliment.

Or, this lie can have a different meaning these days:  It can also mean they found what they want in your business, but they’re going to check online to see if it’s cheaper and if it is, they’ll buy it there.

Well, that’s all the time I have today in this blog.  Hope you enjoyed the 4 Biggest Lies Customer Tell You.

Upcoming in my future blogs, I’ll explain these two favorites:

“I don’t come down here much because there’s not a lot of parking” and “I get so busy I just buy it online.”

Gotta love em!

With 40 Pages of Updates, You Should be Coming Our Way

We have five (5) Destination BootCamps this year, the next one being in 18 days on April 19-21.

By the way, we only have 3 seats left in it.  (And if you’re interested, the skiing is excellent in Colorado; stay for the weekend and go up skiing). FYI: Our registration BootCamp deadline for our April class is Monday, April 11.

After the April BootCamp, our next Destination BootCamp is on June 7-9, followed by one in the end of July, mid-September, and the end of October.

But you should know that in all of our 2016 BootCamps, I’ve already made over 40 pages of updates and changes, to keep the material current.  Lots of new website, social media, and digital marketing changes and additions, along with new photos, success stories, and my new “Shop Local” section, where you learn how to actually get customers to shop local, without having to play the guilt card (which doesn’t work anyway).

Finally, I’m always happy to talk to you and walk you through how I think you’ll benefit from our BootCamp, and if your business isn’t a good fit for my class, I’ll tell you that, too.  Just call me at our office number below.

Hope to see you in Colorado this year!

Until next week,

Jon

About Jon Schallert
Jon Schallert is the only business consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. Jon speaks to thousands annually on his 14-step “Destination Business” process, which he developed over the course of nearly 30 years interviewing over 10,000 business owners in over 500 communities. When Jon is not speaking around the country, he conducts his 2½ day Destination Business BootCamps in Longmont, Colorado, and oversees his company’s online training network, Destination University.
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