General

Why Business Owners’ Skills Aren’t Like Baseball Players’ Skills

A friend of mine called to ask if I’d like to go to a baseball game, and I told him that I couldn’t go.  Our Destination BootCamp is next week, and there’s a lot of work preparing for 30 business owners to arrive here for that two and one-half day workshop.

But what I didn’t share with him was if the BootCamp wasn’t next week, I still wouldn’t have gone.  You see, I’ve really never liked baseball, and that’s mostly because I stunk at playing it.  I tried to play it, but I was horrible, so that bad experience transfered into my dislike of watching it.

Playing baseball was always frustrating for me because I couldn’t hit the ball, and I couldn’t really catch it.  I was slow running the bases.  For some reason, my baseball cap just always seemed to look dorky on me and cool on the other kids.  Since none of my older brothers played baseball, I knew none of the rules, and it wasn’t too long after my parents quit signing me up for Little League teams that I decided that I didn’t like baseball that much anyway.

But I was thinking last night while drinking a Sawtooth about how not having the skills to perform a sport is different from how most business owners think about their skills to create a successful business.  For example, I readily admit I can’t hit or throw a baseball well.  But when I explain to an owner that they need help with their advertising, they’ll say things like: “Advertising in a newspaper doesn’t work.”  They don’t say: “You’re right. I am not good at creating newspaper ads and call-to-actions that get results.  I need someone to help me with this.”  Instead, they blame the newspaper.  It’s not their involvement in the ad creation; it’s that ink on newsprint that causes their customers to stay away.

That’s like me saying: “This bat doesn’t move fast enough and this glove doesn’t close over the ball!”

The most successful business owners don’t blame the ball and bat.  They readily admit that they lack business skill sets, and they find resources who can help them do what they can’t.  They delegate.  They network with people smarter than they are.  They ask for help when they’re stumped.

But out there in left field, you’ll often find the most unsuccessful owners thinking they’re doing everything they could, and thinking that they’re doing it well.  Something else or someone else is to blame for their sales decline and their customers not coming in.  And every now and then you’ll hear them yell:  “When is someone going to give me a new glove and a faster bat?”

If few people know about your Destination, are you still one?

You’ve heard the old saying: “If a tree falls in the forest and no one is around to hear it does it make a sound?”

When it comes to being a Destination success, the question is: “If a business is a Destination but very few people know about it, does it make it one?”

Oh, you’ve never heard either of these old sayings?  Well, go with me on this.

Two weeks ago I was in Lucas, Kansas, as I was traveling between Phillipsburg and Chanute, two communities that sent groups of business owners to our Destination BootCamp as part of our Community Reinvention Program. We had taken a detour off the main road to go and tour S.P. Dinsmoor’s Garden of Eden and see Dinsmoor’s body in his mausoleum (that’s another 3 or 4 blog posts just to tell that story).  But after that tour, the tour guide in the house said, “Make sure you go see Brant’s Meat Market in downtown Lucas.  It’s 88 years old and they give free Czech bologna samples.”

I’ve never had Czechoslovakian bologna, but if it’s an encased meat product, my Midwestern background ensures that I’ll want to sample it.  So, after the Garden of Eden tour (which I heartily recommend), we went over to Brant’s Meat Market.

I didn’t get to meet Doug Brant, the third generation co-owner of Brant’s, but we did meet his wife (Linda, if my memory is still good), who gave us some great samples of bologna, pepper sausage, liverwurst, and some smoked sausages.

I also took this photo of their wall mural, which I’m sure has some historic significance.

When was the last time you got to sample everything before you decided to buy it?  When was the last time you had really good homemade sausages, bologna, and liverwurst?  Same with me: never before!  I was sold!  She then helped us package several pounds of our Czech meat goodies into a plastic bag that we stored on ice in the cooler of our truck, and we took off to Chanute.

When we got back to Colorado, I started telling our neighbors about Brant’s Meats in Lucas, and how amazing it was.  What’s this place called again, they asked?  Brant’s Meats.  Where was it again, they asked?  Lucas.  Where’s Lucas?  North of Russell, the home of Bob Dole (trying to give them a frame of reference).  Finally, in the middle of Kansas.  Does it have a website?  Kind of.  If you’d like to see it, just click here.  Just don’t type in Brantsmeats.com because it’s not there.  And don’t listen to Google or Yahoo’s automatic misspelling suggestions, or you’ll end up at Brandts Meats in Mississauga, Ontario which isn’t them.

Are they on Facebook?  I don’t know. I couldn’t find them.

My point in telling you all this?  Here is a spectacular one-of-a-kind business.  A great historic story.  Fantastic signature products.  Wonderful customer service.  Yet unless I talk to someone who has been to Lucas (a small percentage of the overall North American population, I assume), most people have never heard of Brant’s.  And because the business isn’t utilizing many of today’s marketing tools, word-of-mouth is what brings people to them.  Admittedly, word-of-mouth is the best form of marketing but also the slowest form of marketing.

As I’ve said in this blog before:  Brant’s has already done all the hard work, but it’s reaping less glory than it should be getting.  Hopefully, this blog posting helps.
Back to my initial question:  If a business is a Destination but very few people know about it, does it make it one?  Yes, but it doesn’t seem right that everyone doesn’t know about this amazing place!  Every meat-loving, tailgating, sausage eating, liverwurst-spreading, bologna-eater in North America should know how cool Brant’s is.

And that would really make it a Destination.

In Today’s Economy, a Book That All of Us Can Use

Part of my job as a consultant is to find resources who can provide guidance to my clients on areas where I am not the expert. When I first met Lynn Robinson years ago at a workshop, I knew I had found a great resource that many of my clients would rely on.

I want you to know about Lynn because her newest book, Listen: Trusting Your Inner Voice in Times of Crisis, can help many owners who are troubled by today’s economic woes.  If you aren’t familiar with Lynn, when you go to her website at www.LynnRobinson.com, you’ll also see some of her other great books, including one of my favorites, Trust Your Gut: How the Power of Intuition Can Grow Your Business.

I have always enjoyed Lynn’s writing style, and I particularly liked Listen because it is divided into bite-size chapters of information that focus on one particular lesson. Sometimes, I don’t have any more time than to read a single chapter, so I like books where I can read one chapter, get something out of it, and I don’t have to read 100 pages before it makes sense.

I think Lynn’s book comes at a perfect time for many business owners who are feeling like this economy has put them into not just a financial crisis, but their own emotional crisis. As Lynn said:

 

“All of us are born with powerful wisdom within us. It’s there to guide us in good times and bad. We need it most when we feel lost, alone and directionless.


We live in a time of turmoil and upheaval. The stability we’ve counted on, such as steady jobs, long-lived marriages, excellent health and financial security, are a thing of the past for many of us. So where are the directions to find sanity and safety amidst all this loss? They’re within us. They’ve been there all along. We just seem to have forgotten where to look…

 

This wisdom doesn’t come from your logical mind. It comes from a spiritual source that you may experience as an inner prompting, inspiration, a gut feeling, a quickening, a knowing deep in your heart. It doesn’t speak to you through a megaphone or in a loud voice. It fact, most often it communicates through the proverbial “still, quiet, inner voice… I have long observed that we are on the path to our greatest potential when we’re the most uncomfortable.”

Listen was published by Globe Pequot Press earlier this year. When I bought my copy, my local independent bookstore was good enough to order it for me. Maybe one near you will order yours, too. Be sure to read about all of Lynn’s books at her website, www.LynnRobinson.com.

In this time of economic disharmony, I think Lynn’s powerful books have lessons in them that any person dealing with today’s economic climate can appreciate and find useful.

Did I mention that Lynn’s one of our selected experts in our Destination University Student Center?  If you want to our other experts who are contributing webinars and feedback to our DU online network, click here.

How to Use Facebook to Grow Customer Traffic & Sales in Your Business

Facebook announced last week that they have surpassed 500 million users.  Depending on when you read this, that number could be a distant memory.

With that many people using Facebook, you’d think there would be more businesses out there that were actually making their businesses profitable with it, by either driving customer traffic through their doors, or being able to show the sales figures from the actual product they’d sold.

But that’s not the case.  Many owners use Facebook, but the traditional return-on-investment (ROI) is usually not to be seen.

Sure, I’ve spoken with New Media Experts who have said that you can’t measure the ROI with New Media like you could with traditional advertising, but my point is that IF a business can bond customers to them, AND also generate traffic and sales, wouldn’t that be valuable? Isn’t that worth knowing?

Of course, it is!

Recently my clients were asking me to post more information on how to use Facebook’s millions of people to really drive traffic and sales.  For that, I can’t just go read a book. Instead, I found someone who had already built her business using Facebook, and I asked her to share her techniques and secrets with me, and let me share them with others.  And Katie (the owner’s name), said “Sure.”

If you are a Member of our Destination University Student Center, you can now learn how one business owner took her women’s clothing boutique and used Facebook almost exclusively to drive her sales. In fact, this owner had so many followers and fans on Facebook, her totals were equal to 20% of her town’s entire population!

If you’d like to listen to the webinar:  “How to Use Facebook to Sell Product, Drive Traffic, and Minimize Ad Costs”, you just have to be a Member of our Destination University Student Center network.  You can learn how to join by clicking here.

One of the most valuable aspects of the Destination University Student Center is the willingness of successful, like-minded business owners who are willing to share their ideas and practices with others. No matter how many books I read, I will never catch up with the collective knowledge in this growing network.

The Secret to Staying Smarter than Your Competition, When You Have No Time

How do you stay smarter than your competition and learn the newest techniques to grow your business, when you barely have time to take your kids to their swim lessons, and you just forgot your spouse’s birthday?

Here are two realizations you must make:

#1:  As an independent business owner, you cannot keep up with the newest tricks, tools, and techniques on your own.  It’s just not going to happen.  In the game of acquiring knowledge, you are on the losing side.  Remember when you used to say: “If it’s going to be done right, I’m going to do it myself?”  Well, that attitude, that maverick go-it-alone determination that got your business to where it is, isn’t going to keep it there.

I hate to break it to you, but it’s time to face facts and recognize that your industry changes daily, your competition changes while you’re sleeping, and your customers are learning new things by the minute that are being adopted by the mainstream, and no one’s calling to tell you ahead of time!  Just watch your customers one day coming in your business.  They are walking in with their Droids and IPhones accessing information about your business, and the products and services they want (often from your competitors), and all of a sudden, you have one of those epiphanies and realize that you just aren’t up-to-speed anymore.  Didn’t running a business used to be simpler? Ahh, yeah, it was.

#2:  So here’s what you have to do:  You must find people to help you sort through the clutter.  You need “summaries” of information you need to know.  Short, mini to-do’s.  That’s the ticket!  No dissertations; you need CliffsNotes.

In your world of people who can cut through the clutter, here’s how I can help.  I look for people who can help my clients grow their sales. For example, this week, I interviewed a retailer who used Facebook to grow her business and ended up capturing almost 20% of her town as a Facebook Fan.  She’s a brilliant owner who used Facebook posts to generate traffic and online sales to her business, and she took time to tell me exactly how she did it. I recorded it, and it’s going to be in our Destination University Student Center. If you’re a member, you can listen to her tell you exactly what to do first, and how to make it work.  Forget trial and error; listen to Katie tell you how she did it, and do what she did.  And do it now!

I find experts all the time who can help.  Just yesterday, I interviewed Jamie Licko for the Destination University Student Center.  You probably don’t know Jamie or her company, Centro, a consulting firm focusing on the future of city centers. I heard Jamie speak at the Downtown Colorado conference last Friday.  She spoke on new social networking tools that consumers are using that are way beyond simply using Facebook.  When I heard Jamie, I thought, “Owners need to know what Jamie knows.”  And so, in 45 minutes, Jamie allowed me to pick her brains, record the conversation, and let everyone in DU’s Student Center listen to it.  Take 45 minutes to listen to Jamie, and you’re off and running on new social networking tools that are free, and finally, you’re ahead of the game.  And your competitors.

Whether you use our Destination University Student Center to find important information that can grow your business or whether you have another network of people you can turn to, it doesn’t matter. Just understand that you can’t do it alone, and falling further behind in your learning curve isn’t the path you should be on.

How to Free Up Your Dominant Wall and Boost Your Retail Sales

I enjoy watching business owners depart from our Destination Business BootCamp and return to their businesses with ideas that they immediately put into practice.  That’s just what happened to Brad Hamlett, co-owner of Bradley’s, a great store in Knoxville, Tennessee which carries a full gift assortment and their one-of-a-kind handmade chocolates.

One of the things you learn at the BootCamp is to magnify your product differences in key areas where a consumer is going to look.  One critical area is the dominant wall, which most of the time is the front 12-20 feet a consumer sees when they enter any business.  Most of the time, a consumer looks to the right, which is why many dominant walls are on the right wall.

Brad and his wife, Joy, worked hard to tear out their extra large cash register area that was located in the area where the dominant wall should have been more visible.  Joy then took photos of Brad destroying the Starship Enterprise-sized register area, and the subsequent transformation into both new, productive floorspace and a consumer attention-getting dominant wall.  (Gotta love that Brad’s wearing his BootCamp hamster-escaping-his-wheel t-shirt in the construction.)

You can see the changes here by jumping over to Joy’s blog, ScatteringJoy.com.  You can also see more of this great store by going to theirwww.shopbradleys.com website.

Our last Destination Business BootCamp of this year happens on September 21-23, if you’d like to learn all the things Brad learned when he was here.

When a Market Analysis is Wrong

I found this article written by a writer who attended my sessions years ago. I don’t remember reading it back then, but she makes some good points now.  Enjoy!

What if the market analysis that said your proposed new business would never make it in a community was dead wrong? What if the numbers that just would never work actually did? What if you were able to convert your passion into a niche-based profitable business? Every lender, investor, or even your best friend might tell you it seemed impossible, but that is not always true in the retail world of Jon Schallert.  Click here to read the rest of the article.

The Importance of Employees Getting It

How important is it for your employees to understand and participate in the marketing plans you are implementing in your business?  Critically important!  Let me illustrate what I mean with this story.

 

Fourteen years ago, after I had left Hallmark Cards to start my own company, I was making one of my first on-site consultations with a client.  I’d forgotten to pack toothpaste, so my client drove me to their local Wal-Mart to buy some.  As we were going through the checkout line, the checkout employee unenthusiastically greeted us and scanned my purchase. 

 

Having just left Hallmark Cards, I couldn’t help noticing a button she wore on her blue Wal-Mart vest, advertising a card line that Hallmark had created for the mass channel chains, that Wal-Mart had just begun selling.  The button said:

 

 

Hallmark warm wishes

99¢

Why Not?

Wal-Mart

 

I don’t know why I did it (except maybe to exhibit my knowledge to my first client), but I asked the employee, “What’s that button mean?” I wanted to hear her response, knowing that Hallmark and Wal-Mart’s partnership in this venture was a huge financial investment for both companies.  Just outfitting every employee at Wal-Mart with a single button probably cost thousands of dollars, (and that’s not counting the time, money, beer and late-night pizza it took some ad agency to come up with that witty little marketing phrase).  I wondered if the woman knew how significant it was that her store was finally carrying this exclusive brand of cards.

 

She looked at me.  Expressionless.  I’m not sure any customer had spoken to her all day.  Comotose Clerk Standing.  Lifeless, bored, and staring at me, perturbed that I was engaging her in a question that forced her to think.  She looked down at her vest, grabbed it, twisted the button up towards her eyes, and looked at it.  It was like she was seeing the button for the first time, and she only focused on the 99¢.

 

She looked back at me and said, “That’s how much I’m worth to this place.”

 

It was one of those amazing Wal-Mart moments I’ll always remember!  The world’s largest retailer defined by the world’s lowliest employee. 

 

So, I said, “Well, can I have your button then?”

 

She stared at me some more.   No change of expression.  Then, “Sure,” she said, and she popped it off her vest and handed it to me.

 

My client standing next to me, realizing we were witnessing one of those classic employee Wal-Mart moments, then chimed in and said, “Do you have another button that I could have?”

 

We were really pushing her with these two whole questions!  She was being forced to respond!  Her eyebrows raised, perhaps irritated, but more intrigued by our questions.  You could see her remembering how to speak.  After hours of mind-numbing product scanning, she was now recalling how to engage in human interaction.

 

“Sure,” she said.  And she turned to her fellow cashier at the next register and yelled, “Mabel, give me that yellow button on your vest.”

 

Mabel dutifully removed the Hallmark button from her vest, and handed it to our cashier.  Without a word, she handed it to us, along with my toothpaste in the bag.

 

That singular moment with that emotionally-absent Wal-Mart cashier drove home a point I’ve never forgotten: The lowest level employee can sabotage any marketing plan you design with one poor customer interaction.  In this case, this disconnected employee trashed months of marketing in one moment.  My guess is she hadn’t been trained on the new Hallmark products, and if she was trained, that training hadn’t stuck, which probably meant that the behavior she was supposed to be exhibiting wasn’t being reinforced with any rewards or repetition.

 

Don’t make the same mistake with your employees and your business marketing.  Every employee interaction with every customer counts. 

 

Where to find the best small business advice

Here’s a situation that happens to business owners everyday:  You are in your business and you have a new idea to bring more customers in your doors.  You feel reasonably certain that your idea would work, but you would like to bounce the idea off someone else, to get their perspective before you proceed.

 

Your first inclination will be to ask those immediately around you in your business, like your employees.  There’s nothing wrong with getting feedback from your team, but understand that their experience and perspective will not be the same as yours.  For one, remember they don’t have the vision for your business that you do, so don’t expect them to be as enthused about your idea as you are.  You’ve probably spent hours thinking about your idea (some of them in the middle of the night, as you’re worrying about how to solve your other business problems.)  Count on employees not being able to see the full picture of where your idea is meant to take the business.  Plus, if your idea means more work for them, expect some push-back.

 

Your second inclination is to ask your partner, your spouse, or someone who’s emotionally close to you.  While it’s a great to seek counsel from those you trust with other aspects of your life, unless that person has a full understanding of your business, don’t expect a revelation coming from them.  I’ve seen many people who you’d trust with your life not give good advice at all when it comes to business.  I remember one husband who always told his wife whenever she had a business problem that she should go ahead with her solution.  Unfortunately, for this owner, a “Yes Man” was not what she needed, and despite her husband’s best intentions to support his wife, his perspective was often faulty when it came to business tactics.

 

Another inclination might be to ask another business owner in your same industry.  Some owners have access to an association website or a group list serv, where owners with the same type of business can ask others for advice.  A word of caution here though:  If your idea is really revolutionary, do you really want to be giving your brainstorm of an idea to hundreds of other owners who can copy it?  And if your idea is so unusual and out-of-the-box that no one has ever thought of it, don’t expect a lot of creativity from this group of like businesses.  It’s more common for owners in the same industry to recycle the same ideas again and again (causing the consumer to grow more and more immune to them).

 

A fourth thought might be to walk next door and ask a business owner who’s nearby what he or she thinks of your idea.  If you plan to do this, take my advice on this one:  Avoid those owners who have all the time in the day to talk about your business, but who rarely put into practice anything new in their business.  Another owner-type to avoid are the negative ones.  For many owners, the opportunity to interact means they’ve been given another time to complain about everything that’s wrong in the world.  Count on these owners to offer very little helpful advice, while generally making you more depressed and less-focused on the positive action you are planning to undertake.

 

So who do I think is the best person to offer you valuable perspective?  Here are my favorites:

 

A Mentor:  Do you know someone you trust, you value their advice and you admire the business that they’ve built?  Try to get their perspective on your idea.  The one problem with these people is that they are generally busy, and you might have to schedule time to get in front of them.  Successful people aren’t likely to be sitting in their office just waiting for your call, but if you can get some time with them, in a short, focused session, explaining your idea to them might lead to an entirely new perspective.  Just remember that after getting their advice, though, that you look for opportunities to reciprocate and share something valuable with them in the future.

 

A Mastermind group:  You might have never heard this term but a Mastermind group is a collection of like-minded individuals who share confidential ideas about their business successes and failures in a small group setting.  Most of the time, these groups operate somewhat under the radar, and usually, you have to be invited to a group to become part of it.  If you are ever invited into one, evaluate the members in the group, and understand that their sometimes harsh, brutally honest perspective doled out on a regular basis can be just the ticket to improving your business, but you better have a thick skin.

 

A group of experienced owners outside of your industry:  I’ve found that this can be one of the best resources, if you can find a group of owners who don’t have the same type of business as yours, who are likewise successful, who are wiling to share ideas and offer their perspective.  We see this positive effect at every one of our Destination BootCamps:  business owners who have different businesses from different parts of the world, who seem to have nothing in common sharing their ideas across different industries becoming great resources for one another.  (One other hint here: next month, our new Destination University program will be forming an owner group that will be available to all of you where owners can share information online and from their smartphones, while also interacting with authors and business experts.  Click here if you’d like to learn more about this when it launches).

 

A Business Coach:  Sure, you saw this coming, considering I consult with business owners myself on how to make their businesses and communities a Destination.  But forget about the fact that I do this as part of my consulting business.  Regardless of whether you ever hire me or use any of my services, there are great coaches out there in the world who can help owners with specific business problems that they’ve seen before with other clients.  It makes no sense not using a coach’s experience to avoid the same mistakes as others, and to draw on their years of consulting with other businesses.  Just make sure you get a list of references before you begin any relationship with a coach, so you can check out what successes they’ve had for other clients, and be wary of the coach who has answers to everything.  When interviewing for a business coach, ask them to tell you what they don’t know and in what areas can’t they help you.  There are a lot of areas in the business world on which I’ll readily admit I am not the person to be giving advice.

 

So there you have it.  My four worst people to seek advice from, and the four best.  This should help keep your better ideas from getting shot down before they have a chance to shine, your worst ideas from becoming a major mistake, and help your best ideas to be even better.

 

 

 

How Croghan Colonial Bank is Helping Small Businesses

I talked about this briefly last month, but I wanted to go into more detail here.

Angie Morelock, the Downtown Director for Downtown Fremont, Inc. in Fremont, Ohio, has wanted to bring a group of business owners to my 2 ½ day Destination Business BootCamp for years. She’s applied for grants to help fund the trip, but the grants never materialized.

But towards the end of last year, Michelle McGovern, the Marketing Director for the Croghan Colonial Bank called me, and we talked about the value of bringing a group of business owners to the BootCamp. Michelle’s bank office is located in downtown Fremont, and she was considering using part of her bank’s marketing funds to sponsor a group of business owners to attend my 2010 Destination BootCamp. I told her about cities that had sent groups of business owners, like Hanford, California (that sent their first group in 2009); Rockwall, Texas (that had sent 2 groups), and Lafayette, Indiana (which has sent 3 groups of businesses over the years). We’ve had groups attend from small cities, like Arkansas City, Kansas; Skowhegan, Maine; and Worland, Wyoming, and from large cities like Seattle, Washington.

You might wonder why communities keep sponsoring and paying for independent business owners to attend a workshop that will improve their businesses? It is because when those businesses improve, their improvements impact the entire marketplace where they reside. Plus, when a group of business owners return from over 20-hours of learning, they share their ideas with their neighbors and help them improve. Financially, it’s a great deal for a community because they receive extra services that we don’t otherwise provide for small business owners, including a free workshop in the sponsoring community and onsite visits with all the businesses that attended the BootCamp. When I go and speak in the city, more business owners are educated, and some communities end up turning that small group of six owners into a group of hundreds of owners, learning together, changing all of their businesses using what they learned at the BootCamp.

You might know where this story is going. Michelle went to Angie and decided to pay for the costs to send a group to our March BootCamp. When I asked Michelle what convinced her to take some of her bank’s marketing dollars towards this cause, here’s what she told me:

“The Croghan Colonial Bank is a recognized leader in community banking throughout Northwest Ohio. Their business model is based on the understanding that when the company’s clients, employees and communities are financially strong, the company is too.

As the Marketing Director for a small regional bank, I have the responsibility to make sure everything we do measures up to the mission of the bank. That includes how we spend our marketing dollars. In that regard, our mission is to support the financial well-being of the clients and communities we serve.

It costs $11,563 to run one ad in all our market papers telling people how much we support our local community. It costs $10,500 to send 6 businesses through Jon’s COMMUNITY REINVENTION PROGRAM. So, do we run an ad telling people how much we build our local communities or do we actually build one? I think the choice is clear on which is actually more aligned with my company’s mission. So, I created the “Croghan Colonial Bank Small Business Reinvention Scholarship”. In this tough economy, is there really any better way to grow my company than to help others grow theirs?”    Michelle R. McGovern, Marketing Director, Croghan Colonial Bank

To read what the local papers are saying about Croghan Colonial Bank’s small business scholarship program, click here to read the Toledo Blade.

You can also read the excerpt from the North Coast Business Journal by going to this address: http://ncbj.net and clicking on page 23 of the article.

Now, let me put my “Marketing Hat” on:  Not only has the Croghan Colonial Bank done a great thing for the business owners there and the Main Street Program, what do you think will happen when business owners start associating the Bank with its pro-small business stance?  Let’s not forget that written articles are also seen by readers as being 12 times more believable than advertising.  The sponsorship of these business owners will have more collective marketing power than any ad, while also doing more good.  That’s a true Win-Win scenario for the Bank and the community.

If you’d like to bring a group to our next Destination BootCamp from your community, but don’t know where to start, either call our offices at 303-774-6522 or download our application information by clicking here.