Meet Jon




Jon Schallert is an internationally-recognized professional speaker and business consultant specializing in teaching businesses how to turn themselves into Consumer Destinations.  Jon speaks to thousands annually on his proprietary 14-step “Destination Business” process.  His methodology has been used extensively by towns, cities, villages, downtowns, seasonal tourist locations, shopping centers, retail chains, franchises, and independent small business owners.

Jon developed his expertise by interviewing over 10,000 independent business owners in their places of business over a twenty-two (22) year time period. Downtown programs throughout North America were the first ones who embraced Jon’s teachings, and he has spoken and consulted in over 500 downtowns, more than any other consultant.

The Destination Business process that Jon developed shows local businesses how to differentiate and market themselves as unique Destinations, rather than simply relying on the physical location or the demographics of the area to be successful. No other consultant teaches a similar process.

Prior to starting his own company, Jon spent ten years with greeting card giant Hallmark Cards, where his unique marketing strategies were publicized throughout the company as “The Schallert Method”.  Hallmark also tapped his expertise for their national rollout of “destination” Gold Crown stores.

In 1996, Jon left his successful career at Hallmark Cards and started his consulting firm, The Schallert Group, Inc.  He began speaking to small business owners in cities, downtowns, and communities (both rural and urban), around the country.  In his first year, he spoke in 87 different towns and cities, and in each place, Jon would consult with 10-15 small business owners in their stores, restaurants, and offices. After years of maintaining this schedule, annually conducting thousands of on-site consultations and studying the most successful small business owners, Jon developed his proprietary 14-step Destination Business process that he teaches today.

In 2002, Jon’s company launched his “Destination Business BootCamp®”, where clients spend two and one-half days with him, learning how to reinvent their businesses and marketplaces using his proprietary Destination strategy. His BootCamps are now conducted three times a year in Longmont, Colorado.

In 2007, his company invested in rich media training technology and built its own broadcast studio to bring small business trainings and cutting-edge technology to entrepreneurs and business owners all over the world. Owners are now able to access Jon’s advice and 50+ other business experts’ exclusive trainings, totaling over 150 webinars, from the privacy of their homes, offices, and businesses at Destination University®  The Schallert Group is the only small business consulting firm in the world employing this technology to train small business owners.

Some of  Jon’s corporate consulting clients include Kellogg’s, KitchenAid, Bank of America, Denver International Airport, Jiffy Lube, Ace Hardware, Anheuser Busch, Kichler Lighting and Hunter Douglas, to name a few. His insights are frequently seen in national publications such as The Wall Street Journal, The Washington Post, USA Today, and Entrepreneur Magazine.

Jon is a member of the National Speakers Association, the International Downtown Association, the National Main Street Network, and Rotary International.